Evaluation Question 2

How does your magazine represent particular social groups?

Colour scheme:

Initially I did not have a set idea as to what I wanted my colour scheme to be but I ended up deciding to stick to quite dark backgrounds which contrast well with the bright, neon looking masthead and cover lines. I feel the glowing, neon text contrasting behind dark colours represents the edgy feel I want to come across to my audience and also links to a part of the genre of the magazine which is electronic/dance music. Although a few colours were used, the colour scheme was kept consistent throughout and they all tied in nicely together. Although the colour scheme was not aimed towards a particular social group, I feel like it will relate to a few social groups as it makes the magazine look professional and realistic which is generally what most people look for when buying a magazine.

Images

The images used in my magazine were important as they were a key part in representing and aiming towards my target audience. For my main image, it was important that the image I decided to use from all of the ones we took was good. The main image denotes a teenage girl posing and looking up, as though she is looking at the masthead of the magazine. As the model is a teenager this links to my target audience as teenagers are predominantly who I'm aiming my magazine towards. Initially, the model was wearing a Christmas jumper so it was important to photoshop this out to make it look like she was just wearing a plain black jumper as this would relate to my target audience more as it is more trendy to wear plain clothing. 

The other images I used inside of my magazine were more specific in representing my target audience, specifically ones who look up to an artist who's name is on the cover.

I created this collage of the image of the model used in my magazine and an image of Lana Del Rey, an artist who is featured inside my magazine and also the main inspiration for the image taken for the magazine. Both have similar body language and facial expressions and they are both posing in front of a nature background, a nice contrast from the stereotypical plain black/white photoshoot background. People who look up to Lana Del Rey, particularly teenage girls, will take an interest in the model who's image was inspired by them and perhaps look up to her due to their fashion sense and body language. 

Generally the social group my magazine is representing are teenagers who have an interest in current music and also more edgier electronic/indie music. They may also have an interest in fashion, the latest pop culture news and going to gigs/festivals. They are not part of a specific subculture like 'goths' or 'emos', they are what people would consider 'popular' and like listening to music they can dance to and also enjoy going out and having fun.